Chartered Visual Language

The Chartered credential is the highest available technical credential for an engineering professional. It’s nationally and internationally recognised as a measure of excellence and signifies a certain level of skill, talent and experience. To be eligible to apply for a Chartered credential you need to be an Engineers Australia member and have five years or more engineering experience. 

We use specific visual elements when preparing designs relating to our Chartered credential, with imagery of our real Chartered members as the hero of the assets.

Imagery

We always use real Chartered members when creating assets promoting Chartered membership. In most instances we also include a bracketed lockup of their name, accreditation and post-nominals (see further for lockup guidelines). We have a library of member-imagery that includes details such as their area of engineering and relevant quotes we might like to use for marketing purposes.

For Chartered-specific assets, we do not use background imagery. In rare cases where this is necessary, make sure to match the background with the specific member’s profession. Backgrounds should be in our Steel Grey; #f3f3f3.

Do
  • Make sure the talent is zoomed in and the most prominent element in the layout
  • Make sure the background is Steel #f3f3f3
Don’t
  • Use another background colour 
  • Show the talent’s whole figure in the layout

EA Hexagon

Our hexagon is used when creating Chartered materials, with a specific visual treatment unique to Chartered only. Hexagon should have no fill and instead an outline stroke in EA red – #E60000.

The stroke should be the same width as the brackets used in the name lockup. See below for dos and don’ts. 

Do
  • Ensure the width of the hexagon’s stroke is the same as the brackets around the Chartered members’ name lockup
  • Ensure the line is always in EA red and has no fill
Don’t
  • Make the hexagon thicker or thinner than the brackets 
  • Change the colour of the hexagon

Credentials Lockup

Use our brackets around the talent’s name in Space Grotesk Medium, followed by their Chartered post-nominal only (usually CPEng). Their name is in black and their postnominal should always be in EA red #E60000. In smaller copy below their name include their area of engineering or job title. An arrow glyph can also be used on the top line; it should always point towards the talent. 

The Design & Marketing teams have a spreadsheet with talent details. Please always cross-check when creating layouts. 

Do
  • Ensure there is consistent spacing between the brackets and the copy
  • Use one bracket’s width breathing room on either side of the copy
  • The Chartered post-nominal should be the only lockup text in red
Don’t
  • Use irregular spacing between the copy and the brackets
  • Change the colours

Chartered headlines & copy

All headlines relating to Chartered-specific materials must include the term “Chartered”. The credential is only relevant to specific groups and focusing on clear, direct communication will help to ensure comprehension amongst our target market. 

Remember the Chartered credential is a prestigious professional credential and representative of the industry; the copy should reflect these sensibilities.

Do
  • Use the term “Chartered”
  • Keep your headlines clear, direct and relevant
  • Headlines should be in Space Grotesk Medium, in black #000000
  • Quotes should be in Space Grotesk Medium, in red #E60000
  • Subheadings can be in EA Red #E60000 if necessary
  • Body copy should be in Lato Medium
  • Headings and body copy should be left aligned 
Don’t
  • Make headlines red
  • Use Space Grotesk for large blocks of text, or Lato for headings

Composition

See below for examples of layouts with specific requirements. 

Logo

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