Brackets

Born from the iconic Engineers Australia hexagon, brackets are used to frame and highlight typography and photography. They play a key role in our brand, helping us instantly brand words and images while genuinely connecting with and celebrating our members and their achievements.

Because brackets are a strong brand element, they should be used on their own – not combined or layered with other graphic elements.

Origin

Our brackets are derived from the two outer sixths of the Engineers Australia hexagon, giving them a strong connection to our brand and instantly conveying belonging and pride.

They should always be used as a pair and primarily appear in our signature red. When placed over images with red or similar hues, the brackets can be switched white to maintain visibility and ensure they stand out.

Framing type

Brackets can be used to frame typography – either single words or a line of feature copy. When used to frame type, brackets serve as an endorsement of the Engineers Australia brand, and should be applied appropriately and with consideration.

Principles
  • Primary style is red brackets with black text
  • Brackets should only be used to frame typography set in Space Grotesk
  • Brackets should only appear in red or white

Framing imagery

Brackets can be used in combination with imagery to frame a focal point in the composition – either a person, situation or innovation. 

Principles
  • Brackets are used to frame and highlight our people, creating a powerful way to recognise individual achievements.
  • They should only be applied to images shot with a shallow depth of field, where the subject is sharply in focus, to ensure strong contrast.
  • Brackets must always be sized proportionally to the subject they frame.

Iconography

Our iconography supports clear communication by distilling complex ideas into simple, recognisable forms. Each icon is designed with precision and intent, reflecting the clarity and rigour that underpin engineering practice.

Consistent geometry, balanced proportions, and minimal detail ensure our icons remain accessible across all sizes and applications. When used thoughtfully, they strengthen our visual system and reinforce Engineers Australia’s commitment to clarity, integrity, and purposeful design.

Overview

Role

Icons provide guidance at a glance. They help users navigate content, highlight key actions, and reinforce our commitment to clear, accessible communication.
We use a light, refined line weight to create icons that feel open, modern, and unobtrusive. This ensures visual harmony across our materials while allowing content to lead. 

Usage principles

Do

  • Use only approved icons from the brand library
  • Maintain the established line weight, scale, and spacing
  • Use icons to accompany text
Icons should always clarify, never distract. They should always be used to accompany text and not as a decorative element on layouts. Simplicity and precision underpin every application.

Don’t

  • Use icons from our old library
  • Change the line weight or colours 
  • Distort the icons 

Imagery

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