Engineers Australia is the trading name of The Institution of Engineers Australia and came into being in 1919.
In 1926, Engineers Australia was incorporated as a company and, in 1938, His Majesty King George the Sixth granted a charter of incorporation re-constituting us as a ‘body corporate and politic by royal charter.’
In 1987, we assigned to Our Governor-General of the Commonwealth of Australia all our powers and functions. Since then, there have been a number of supplemental charters varying the original charter so Engineers Australia can more effectively carry out its purpose.
Engineers Australia journey is rich in history and steeped with historic milestones that has led to the business it is today.
Our 100+ year journey has led us to being the Australian leader in engineering which is recognised globally and our members are respected wherever they are. In essence, we are the ‘home for all engineers.’
It is no surprise that we have started to use the term brand, and in particular master-brand, when it comes to talking about Engineers Australia.
The term master-brand reinforces the importance of brand approach for our success and the required focus of our close, dynamic team of people to play a strong part of helping to build and manage the only sustainable competitive advantage we have in the marketplace – our Engineers Australia’s brand.
We are reminded that the great brands across history are made up of powerfully distinctive people with equally powerful things in common. That is the same for Engineers Australia. At the centre of our brand are our members and the people within Engineers Australia which support them.
A great brand measures time in generations, not months and years.
A great brand has a sense of its beginnings and understands its people are custodians of the brand.
A great brand has a strong history and its people use their experience and expertise to help shape decisions.
A great brand has strong individuals and their collective wisdom is the force behind the brand.
A great brand is a leader in the community and uses its strength to harness a better world for others.
A great brand is competitive, yet its people are fiercely loyal to each other.
A great brand creates a continued legacy which stands the test of time.
