Animation

Engineers Australia uses motion that is dynamic and purposeful. The movement progresses upward, signalling momentum, growth and progress. This directionality reflects our purpose to advance engineering.

Brackets

The brackets can be used in motion assets to frame, highlight and resolve into the Engineers Australia logo as a dynamic brand sign off.

Principles

The bracket device is used to frame text that is positioned centrally.

The brackets move on a horizontal axis, equal distance from the centre. They scale up slightly in size when they form the final logo.

Supers

Animated text or ‘Supers’ are used to add context or emphasis to the video without stopping the story. They can be used in place of a voice over. Space Grotesk SemiBold font is used.

Principles
  • Text is animated over footage with slight upwards movement.
  • The pace in which each word is revealed slows down at the end for emphasis.
  • Text is white for high contrast against footage.
  • There should be no outlines or shadows.
  • A gradient can be used under the area of the text to help with legibility.

Lower Thirds

Lower thirds are used to identify people, post noms, role and company clearly.

Structure
  • Line 1: Name, Post Nom
  • Line 2: Role
  • Line 3: Company

Please note on the portrait and square assets the post noms are one line 2 due to safe zone restrictions.

Principles
  • Sentence case
  • White text
  • No unnecessary descriptors
  • Lower left position
  • Respect subtitle and platform safe zones
  • Motion is slide up and fade in, hold steady while on screen, slide down and fade out

Landscape (16×9)

Sqaure (1×1)

Portrait (9×16)

Subtitles

Subtitles are used for accessibility as well as most people scroll social media with sound off so subtitles help to draw attention to the video.

Principles
  • Sentence case
  • Lato medium font
  • Size 48 font
  • Plain white text preferred
  • Placement is bottom centre
  • Never overlap lower thirds or supers
  • Break lines naturally

Intro & end cards

Simple animation brings the brand tagline and bracket device together to frame and resolve the Engineers Australia logo.

Intro card

The intro card is used at the beginning of videos that are housed on external sites.

This should always be used with the accompanying sonic branding. 

End card

This end card with our tagline ‘Engineering. Making life happen’ is used to end all videos.

The sonic logo must be used on end card in time with the click.

Create End Card

This end card is specific to assets made in collaboration with Create magazine.

It features a slide with the EA/Create lock up logo and the Create website.

Layout

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