Imagery

Our range of imagery shows the different aspects of our brand and the impact we have on our members and the world. Our member focussed strategy is bought to life through emotive portraits, while the innovation and progress made by our members is celebrated through bold, striking shots.

We want to be personal, human and relatable, as well as aspirational, assertive and confident. Our imagery celebrates the diversity of our members as well as the disciplines they work in.

Felicity Furey MIEAust

Categories

Imagery is a powerful tool for communicating the full breadth of the Engineers Australia brand and the impact we have. Our three imagery categories work both in isolation and in combination to bring the brand to life and showcase our human-powered impact, focussing on our members in their professional setting, while they are working and their achievements and innovation.

Members first

Anna Ziara-Paradowska
MIEAust
Mechanical Engineering

Human doing

Inspiring innovation

TTW: Michael Kirby Building, Macquarie University

Members first

Focussing on our members and captured through emotive portraiture in their professional settings. These images are key in conveying the humanity of our brand, and the positive impact we have on society. 

Principles
  • Always capture genuine Engineers Australia members
  • Capture members of all ages all ages, abilities and diverse ethnic backgrounds
  • Capture members front on and avoid using dramatic angles
  • Capture a sense of positivity through subtle smiles, as opposed to overly serious facial expressions
Left to right: Fatima Ahmed StudIEAust, Biomedical Engineering and Kevin Rusty Solomon StudIEAust, Electrical Engineering
Sahil Peerzade
MIEAust
Chemical Engineering, M.Environmental Engineering, M.Engineering Management
Gabrielle Mullen
GradIEAust
Mechanical Engineering
Manju Puthanveetil
MIEAust CPEng NER APEC Engineer IntPE(Aus)
Civil Engineering, Structural Engineering
Brock Dominish
MIEAust
Mechatronic Engineering

Human doing

Documentary style photography that focusses on our members at work, showcasing the people behind the progress. These images are an important tool for communicating that we’re an organisation that focusses on people who empower our members to do their best work.

Principles
  • Capture real moments of interaction and innovation
  • Capture images both in our member’s professional settings and from out in the field
  • Capture situations that include both individuals and groups

Inspiring innovation

Showcasing the achievements of our members with bold compositions and striking subjects. These images celebrate the diversity of thought and innovation that Engineers Australia supports and fosters in our members and the industry and can feature a human touch where appropriate.

Principles
  • Ensure objects are well-lit, allowing for subtle contrast in lights and darks
  • Capture and showcase a diverse range of engineering disciplines
Fitzroy Bridge Alliance: The New Fitzroy River Bridge Project
Full Circle Design Services: Curtin University Library Refurbishment
Patrick Terminals: Project SABRE, Sydney AutoStrad Botany Rail Expansion
Birdon Group: Deconstruction and Recycling of ex-HMAS Sirius
AMSL Aero: AMSL Aero Vertiia, an electric vertical take off and landing aircraftntent

Guidance

Maintaining our imagery style is key to our brand consistency. Consider the following points of guidance when commissioning still photography or moving footage.

  1. Do not face away from camera
  2. Do not create overly posed situations
  3. Do not use untidy backgrounds
  4. Do not use empty environments
  5. Do not apply heavily saturated colour
  6. Do not use vignettes

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Colour

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