- Use Space Grotesk for headlines, key messages, campaign statements, high-impact moments
- Recommended weights: Semibold and Bold.
- Light, Regular, and Medium can be used for subheadings and quotes to add hierarchy and interest.
We use two typefaces in our brand communications. Space Grotesk is our headline typeface, bringing a confident, contemporary edge, while Lato is our workhorse, designed for clarity and consistent readability across all content.
These principles define how typography is applied to maintain clarity, consistency, and hierarchy. They act as decision rules to ensure every application supports readability and reinforces the brand.
Use type hierarchy to create clarity.
YES: Clear distinction between heading and body text.
NO: Uniform sizing or weight across all text.
Pair Space Grotesk and Lato with intent.
YES: Space Grotesk for headings, Lato for body copy.
NO: Mixing both typefaces within the same text block.
Use weight to guide attention.
YES: Bold used sparingly to highlight key points.
NO: Overuse of bold or multiple competing emphasis styles.
To meet WCAG 2.0 accessibility guidelines, the examples below show which colour combinations meet AA contrast standards for digital use. When using AA-compliant combinations, apply careful judgment to ensure readability and accessibility are not compromised.
The table below indicates which combinations pass for regular and large text.
White background
Night sky
Night sky
Earth
Earth
Red
Red
Solar
Solar
Marine
Marine
Steel background #F3F3F3
Night sky
Night sky
Earth
Earth
Red
Red
Solar
Solar
Marine
Marine
Night sky background #001F30
Steel
Steel
Earth
Earth
Red
Red
Solar
Solar
Marine
Marine
Marine tint background #DDF2ED
Night sky
Night sky
Earth
Earth
Red
Red
Solar
Solar
Marine
Marine
Solar tint background #FEE3D4
Night sky
Night sky
Earth
Earth
Red
Red
Solar
Solar
Marine
Marine
Earth tint background #DFBCB8
Night sky
Night sky
Earth
Earth
Red
Red
Solar
Solar
Marine
Marine