Logo

The Engineers Australia logo is the primary brand identifier, consisting of the hexagon symbol and logotype. It exists in multiple configurations and colourways to support different contexts.

The logo represents the organisation’s heritage, authority, and connection to multiple engineering disciplines. The hexagon symbol reflects strength, structure, and the breadth of engineering practice.

Primary logo

The Engineers Australia logo is instantly recognisable, making it our strongest brand carrier and acts a shorthand for the authority of our organisation. Our logo is available in three colourways for flexibility and maximum branded impact: primary, reversed and mono. Learn more about how to use each colourway below.

Our logo must never be altered, coloured or combined with any other names or elements. The portrait oriented logo should be used as default. The symbol can be used in isolation for select instances, like in our social media profile images.

Primary logo colourways

Primary

Used on light backgrounds.

Reversed

Used on red backgrounds.

Reversed text

Used on dark (night sky/black) backgrounds.

Mono

Used on single colour reproduction only.

Secondary logo

Only used when vertical space is restricted.

Primary

Use on light backgrounds.

Reversed

Use on red backgrounds.

Reversed text

Use on dark (night sky/black) backgrounds.

Clearspace

Maintain clearspace around the logo at all times. Clearspace is based on logo proportions and is shown as pink boxes in examples below.

Minimum size: 25mm (print), 75px (digital)

Technical societies

When creating a logo lockup for Engineers Australia technical societies and related conferences, a thin black vertical stroke should be used to separate the logo and text. All branded properties must be fully or co-branded with this logo.

No entity can use its own logo that includes or distorts the core Engineers Australia logo.

Endorsed groups

As the trusted voice of the profession, the Engineers Australia logo can be used to endorse member-led groups. These specialised groups include student societies, communities of practice, special interest groups and international chapters. Our logo should always be placed on the left-hand side of the lockup, clearly signifying we are the endorsing brand.

Support lockups

Support lockups position Engineers Australia as the peak industry body and show our involvement. Use them consistently to maintain brand authority. Available in two versions: framed and unframed.

Partnerships

Primarily used by other organisations to denote or promote a partnership with Engineers Australia.

Sponsorship

Used when Engineers Australia is the primary sponsor of an event or initiative.

In Association

Used to denote Engineers Australia’s involvement when we are not a primary partner or sponsor.

Accredited By

Used to denote Engineers Australia as the accrediting body of a course or qualification.

Core principles

Core principles define how logo decisions are made in practice. They translate the logo system into clear, repeatable actions that ensure consistency, protect brand integrity, and control how the logo is applied across different contexts.

Use the logo consistently and without modification.